Success doesn’t come without struggles, because life is never a straight path as many people imagine. I once thought running a business was simple, but I soon learned it was far from easy. My name is Emmaculate Chigoda, I’m 27 years old and based in Mombasa.
After finishing my beauty and therapy course in college, I decided to start my own venture. Using my savings, I opened a beauty and cosmetics shop in Jomvu, confident that the existing market in town would make it thrive.
But a week passed without a single sale, and I began regretting my decision. Stress started taking over as I wondered what went wrong. By the end of the month, I still had to pay rent even though I had made no profit and had no other income. My mother encouraged me, saying that’s how most businesses begin, and I tried to stay strong.
Unfortunately, things got even worse as the month ended. Only a few customers had visited, and I had to dig into my pockets to pay rent. My competitors mocked me, telling me to shut down and find something else to do. Since I had…TO READ MORE, TAP HERE
